Lex’ resumé


Product Designer at Apple
Some day

One can dream, right?

Senior Product Designer at Moxio
Since October 2023

Helping shape the asset management product at the core of ProRail, Port of Rotterdam, Schiphol, and others.

Senior Product Designer at Digidentity
February 2019 – September 2023

Identity provider in The Hague. Leading the design vision and implementation for Digidentity’s core identity product on the web and in the native iOS and Android apps. Creating consistent UI across the company’s products by building a complete UI Kit and Design System from scratch and flowcharting and prototyping the interfaces. Visualising and optimising complex registration flows of verified identities from LoA1 up to LoA4 (level of assurance). Balancing government requirements (British, Dutch, and more), with company values and user experience.

  • Redesigned Digidentity app for iOS and Android
  • New design for My Digidentity and the Self Service Portal
  • Digidentity Design System
  • Started out as UI/UX Designer

Medior Interaction Designer at Hoppinger
January 2016 – January 2019

Full-service internet agency in Rotterdam. Designing interactive prototypes and wireframes of websites and apps, based on user research with empathy mapping, personas and customer journeys. Working on data visualisations, UX, workflows, and customer-environments. Quickly grew from junior to medior, taking on extra responsibilities as Lead Design on large, complex projects. Experience with working agile in a scrum team, in direct contact with product owners, project managers and developers. Able to translate the complexity and represent the end-user to all involved disciplines.

  • Mijn GS1
  • VNG Realisatie, Digitale Agenda 2020
  • Stichting Studenten Huisvesting backend portal
  • Rijk Zwaan intranet
  • DISC

Freelance Interaction Designer at The Incredible Machine
February 2015 – December 2015

Strategic design agency in Rotterdam.

  • Graduation project “Mesh” shared products at your service. Collaboration with sharing platform Peerby.
  • Freelance assignment to build prototype of an Internet connected scale for the distribution centers of Rechtstreex.

Through thorough research and hands-on experiments, Lex as able to understand the needs and concerns of potential users. Based on his own research, and insights from other sources like academic papers, he was able to draft the features and circumstances that would make the product work.

Marcel Schouwenaar

The way he was able to juggle both the university’s academic research requirements, as well as the Peerby’s focus and need for quick results was impressive.

Eelke Boezeman

Apple Service Employee at LJS Automatisering
January 2010 – March 2016

Apple Authorised Service Provider in The Hague.

  • Intake of defect machines and doing both software and hardware repairs.
  • Helping customers solve their technical problems.
  • Sales of new products.

Translator for international software developers
September 2009 – June 2013

Localising Mac and iOS apps, from English to Dutch. Instacast and BusyCal, among others.

Apple support
Since February 2008

Support in using, managing and configuring Apple devices. Advising on Apple and tech related topics. Support and guidance in switching to Mac, iPhone and iPad.

Childhood jobs
June 2007 – May 2009

  • Assembling IKEA furniture.
  • Delivering morning newspapers De Telegraaf and Financieel Dagblad.
  • Delivering local newspaper Groot Rijswijk and advertisement magazines in two districts.


Master Design for Interaction at Delft University of Technology
September 2013 – September 2015

Human-centred design, focusing on the user and his experience and expectations. With creative, hands-on and inspiring electives and some very in-depth and instructive projects.

  • Mesh
  • Juice Monkey
  • Whirlpool Bubble
  • Shaped

Bachelor Industrial Design Engineering at Delft University of Technology
August 2009 – June 2013

Designing products with a broad focus on mechanics, engineering, materials, ergonomics, business analysis, marketing, cost analysis, production techniques, aesthetics and user experience. The program included a variety of projects for different companies.

  • Crystal Slide for Royal Boon Edam
  • Schiphol Nest
  • Outsole Grip research for ASICS

VWO at IMC Rijswijk and Zandvliet College
September 2003 – June 2009

Atheneum with Science and Engineering profile and elective Visual Arts.