Product Designer at Apple
One can dream, right?
Some day
Senior Product Designer at Moxio
Asset management in Delft
Since October 2023
Designing the flexible asset management application at the core of organisations like ProRail, Heijmans, Schiphol, and Port of Rotterdam. This involves designing an abstract and scalable information architecture and UI that manages millions of different physical objects and connects them through diverse, complex, and evolving (OTL) data models, enabling organisations to monitor, maintain, and optimise their infrastructure more efficiently.
Senior Product Designer at Digidentity
Identity provider in The Hague
February 2019September 2023
Senior Product Designer at Digidentity
Identity provider in The Hague
February 2019September 2023
Leading the design vision and implementation for Digidentity’s core identity product on the web and in the native iOS and Android apps. Creating consistent UI across the company’s products by building a complete UI Kit and Design System from scratch and flowcharting and prototyping the interfaces. Visualising and optimising complex registration flows of verified identities from LoA1 up to LoA4 (level of assurance). Balancing government requirements (British, Dutch, and more), with company values and user experience.
- Redesigned Digidentity app for iOS and Android
- Introduced scanning NFC identity documents
- New design for My Digidentity and the Self Service Portal web apps
- Built up the Digidentity Design System for multiple platforms
- Scaled and maintained localisation efforts to 9 languages
- Mentored other designers
👨🏻Senior Product Designer
Mid 2020👦🏻UI/UX Designer
February 2019
Medior Interaction Designer at Hoppinger
Full-service web agency in Rotterdam
January 2016January 2019
Medior Interaction Designer at Hoppinger
Full-service web agency in Rotterdam
January 2016January 2019
Designing interactive prototypes and wireframes of websites and apps, based on user research with empathy mapping, personas and customer journeys. Working on data visualisations, UX, workflows, and customer-environments. Quickly grew from junior to medior, taking on extra responsibilities as Lead Design on large, complex projects. Experience with working agile in a scrum team, in direct contact with product owners, project managers and developers. Able to translate the complexity and represent the end-user to all involved disciplines.
- Data quality challenges and barcode purchase flow through My GS1
- Digitalisation ambitions for VNG (Digitale Agenda 2020)
- Stichting Studenten Huisvesting backend portal
- Intranet for Rijk Zwaan
- Made a simple personality profile tool based on DISC
👦🏻Medior Interaction Designer
August 2017👶🏻Junior Interaction Designer
January 2016
Freelance Interaction Designer at The Incredible Machine
Strategic design agency in Rotterdam
February 2015December 2015
Freelance Interaction Designer at The Incredible Machine
Strategic design agency in Rotterdam
February 2015December 2015
- Graduation project “Mesh” shared products at your service. Collaboration with sharing platform Peerby.
- Freelance assignment to build prototype of an Internet connected scale for the distribution centers of Rechtstreex.
Through thorough research and hands-on experiments, Lex as able to understand the needs and concerns of potential users. Based on his own research, and insights from other sources like academic papers, he was able to draft the features and circumstances that would make the product work.
— Marcel Schouwenaar
The way he was able to juggle both the university’s academic research requirements, as well as the Peerby’s focus and need for quick results was impressive.
— Eelke Boezeman
Apple Service Employee at LJS Automatisering
Authorised Service Provider in The Hague
January 2010March 2016
Apple Service Employee at LJS Automatisering
Authorised Service Provider in The Hague
January 2010March 2016
- Intake of defect machines and doing both software and hardware repairs.
- Helping customers solve their technical problems.
- Sales of new products.
Design for Interaction at Delft University of Technology
Master’s degree in Delft
September 2013September 2015
Design for Interaction at Delft University of Technology
Master’s degree in Delft
September 2013September 2015
Human-centred design, focusing on the user and his experience and expectations. With creative, hands-on and inspiring electives and some very in-depth and instructive projects.
- Mesh
- Juice Monkey
- Whirlpool Bubble
- Shaped
Industrial Design Engineering at Delft University of Technology
Bachelor’s degree in Delft
August 2009June 2013
Industrial Design Engineering at Delft University of Technology
Bachelor’s degree in Delft
August 2009June 2013
Designing products with a broad focus on mechanics, engineering, materials, ergonomics, business analysis, marketing, cost analysis, production techniques, aesthetics and user experience. The program included a variety of projects for different companies.
- Crystal Slide for Royal Boon Edam
- Schiphol Nest
- Outsole Grip research for ASICS
Apple support
Since February 2008
Apple support
Since February 2008
Support in using, managing and configuring Apple devices. Advising on Apple and tech related topics. Support and guidance in switching to Mac, iPhone and iPad.
Childhood jobs
June 2007May 2009
Childhood jobs
June 2007May 2009
- Assembling IKEA furniture.
- Delivering morning newspapers De Telegraaf and Financieel Dagblad.
- Delivering local newspaper Groot Rijswijk and advertisement magazines in two districts.
VWO at IMC Rijswijk and Zandvliet College
September 2003June 2009
VWO at IMC Rijswijk and Zandvliet College
September 2003June 2009
Atheneum with Science and Engineering profile and elective Visual Arts.